Understanding Proportions

Options for when your artwork is not proportionate to your preferred finished size. 

You have a piece you like (maybe your own original art) and you want to make it into a postcard or a flyer or poster. But all these things are different sizes. Aside from recreating the piece specifically for each individual size, your options are to change it proportionately, change it by “stretching” or “squishing” it, or you can crop it. Let’s take a look at these options using Edward Hopper’s Nighthawks reproduced on for a standard 8”x10” size as shown by the black line. 

Spreads

PRINTER’S SPREAD AND READER’S SPREAD IN BOOKLETS

Pages in a booklet are printed out of order. We will now take a look at some simple examples that demonstrate imposition or printer spreads -- the process of printing multiple pages on a piece of paper in such a way that when folded (and perhaps cut) they end up in proper 1, 2, 3, 4 order for readers.

- See more at: Understanding Spreads